MUSIC SERVICES - BRAND MANAGEMENT AND DEVELOPMENT

You’re probably making a plan that kind of follows what the music industry has told us is “right” – focusing on bringing on a manager, getting signed, putting out a radio single, and securing a booking agent. Then what? You get stuck in the same cycle as every other signed artist, fighting for placement and popularity… against hundreds and thousands of others.

Did you know that independent artists have about 34% market share of streaming music? Or that they’re outpacing signed artists by about 5% each year since 2020? That’s because there are countless services that cater specifically to independent artists.

You have strength as an independent artist. Your music has the ability to be impactful and fluid with market-driven activity, and not follow the rules that you hear about all too often. Does that mean you don’t sign with a label? No. Does that mean you don’t align with a trusted distribution company? No. It does mean, however, that you have options, and you deserve to pause and consider each one.

Essentially, we work with our artists in creating a game plan of how to accomplish each step of your career all the way through to when you step off stage for the last time. We help you make informed and better decisions surrounding your career – production and recording, distribution, strategic and digital marketing, radio promoters, tour partners, strategic partnerships, and much more.

You make the music. We have the experience. We have the relationships.

WHAT WE DO

You want more people to hear your music and love it. We help you define why your music matters and how to better engage your audience.
You focus on your music by creating it, and we focus on the business by building out brand and messaging guides to share with labels, booking agencies, production companies, and tour promoters, and building your audience through radio, DSPs, and strategic partners.
You want to grow your audience and reach across all platforms. We develop multiple short-term strategies and goals to achieve that. When you work with us, we bring you into our network of connections and partners who are like-minded people and companies that will help support your goals and dreams, and really understand the value each brings to the table. Think managers, labels, distribution, marketing, partnerships, radio promoters, touring companies, etc.
Music careers don’t last forever. We create a long-term plan, mapping out a way for you to do what you love as long as possible, then we map out what you want to see after, and how we get there.